Our global motorcycle manufacturing client is urgently looking to fill the following role:

Business Development Lead - Motorcycles - Up to £58k p.a. + £4.2k car allowance + Benefits - Hybrid / Leicestershire

Job Requirement
Within a geographic area, drive retail sales of motorcycles, non-motorcycles and finance, dealer profitability and customer satisfaction. To identify current and future opportunities and through leading by example, coaching and working with the management and teams at dealers within the region, develop brand-led initiatives towards process excellence, growth, business improvement and reinforce success. To raise minimum standards of the franchise at dealer level to meet and exceed those set by the Manufacturer. To support onboarding of new dealers and the existing network to achieve or exceed national market penetration of motorcycles, non-motorcycles and finance.

Key responsibilities include, but are not limited to:
Develop each dealer in area in delivering sales objectives including:
- Motorcycles (model and mix)
- Genuine Motorcycle Accessories (GMA)
- Apparel
- Finance penetration vis our retail finance partner
Assist dealers in identifying potential growth and creating action plans for improvement in area including:
- Excellence in customer experience
- Product visibility and reach
- Volume sales
- Dealer profitability
- Market penetration
- Standards, structure, process and infrastructure defined by the manufacturer
Ensure existence and development of dealers marketing plans covering aspects such as:
- Community
- Local events
- Rider’s club
- Support of national events and product launches
- Websites and online presence
- Social media
- Manage relations between the manufacturer and its dealer network in area using proactive planning, dealer visits, virtual visits and effective remote management.
- Monitor and manage within area, dealer ordering and stock to support the achievement of relevant targets.
- Manage communication between the manufacturer, distributor and dealer network within the area of issues affecting the dealer business.
- Support the building and managing of the dealership network with a focus on quality of partners and through them delivering customer experience; expand the availability and visibility of the full range of client products to increase brand penetration and reach.
- Provide timely and accurate reports on all aspects of activity and performance.
- Share best practice both within the area and nationally.
- Manage and address the needs of the dealers within area
- Work proactively with peers and departments across client UK, EMEA and business partners

Skills/ Experience/ Qualifications:
Essential:
- Demonstrable experience of working in the Motorcycle industry with retail management experience
- Understanding of dealership operations including but not limited to, Sales, Service, Parts & Service, Apparels & Genuine Motorcycle accessories, Financial Services and General
merchandise.
- Comfortable to work independently in a dynamic environment.
- Established credibility by delivering results through consulting and counselling business owners and managers.
- Good networking and PR skills and personal stature to represent the manufacturer.
- Professional personal presentation and manner.
- Strong communication and interpersonal skills.
Preferred:
- Bachelor’s degree in the field of Business, Marketing or Technical field.
- Field sales/area management / business development.

The services advertised by Premea Limited for this vacancy are those of an Employment Agency.